Brookshire's, a locally based grocery chain with over 200 stores in 4 states just sent me an email with the subject line of "Celebrate National Hispanic Heritage Month". The body of the email contains five print and clip coupons. One coupon for Hellmann's Mayonnaise, one for Lipton Teabags, one for Knoll's Bouillon Zero Salt and two for Folger's Coffee.
What happened to National Hispanic Heritage Month? Not a single "Hispanic Heritage" product listed in the email.
Methinks Brookshire's needs to hire a new ad agency.