After the state went blue in the presidential race, more than $135 million in TV ads have been booked in two Senate runoff elections.
The two Georgia runoff elections that will determine control of the Senate, and much of President-elect Joseph R. Biden Jr.’s ability to enact a Democratic agenda, are already drawing enormous sums of cash, with more than $125 million pouring into the state in only two weeks.
The two Democratic challengers, the Rev. Raphael Warnock and Jon Ossoff, have each raised huge amounts since Nov. 3, with Dr. Warnock collecting around $40 million and Mr. Ossoff a little less than that, according to two people familiar with their fund-raising hauls. The Senate arm of the Republican Party and the two Republican incumbents, Senators Kelly Loeffler and David Perdue, announced they had pulled in $32 million in just the first six days after the election. And Ms. Loeffler, one of the wealthiest members of Congress who spent $23 million of her own money to make the runoff and can inject millions more at a moment’s notice, has already booked $40 million in television time.
Super PACs on both sides are racing to lock up a shrinking supply of television airtime as ad rates in the Atlanta market skyrocket, with prices this week already higher than in some of the top presidential battlegrounds in October.
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