https://outline.com/zwnRFc

Panera Resaurants opened several restaurants 10 years ago based on a premise of pay-what-you-can and business model that against a “suggested price” 60 percent of patrons would need to fork over the full price, about 20 percent would have to offer more money, and another 20 percent could leave less than the suggested price, or even pay nothing to be viable. The last one failed this week and was closed.

The actual experience of the owners versus the 60/20/20 model is unknown, but we can make some guesses. Do you have an idea what larger lessons this experiment exposes?